Gerber Announces New Facebook Search to Find Its Next Advertising Star
(FLORHAM PARK, NJ) – July 16, 2012 – Gerber Products Company, part of the Nestlé family, announced today the launch of the Gerber Generation Photo Search III on its Facebook page Starting today, parents of children up to 48 months of age are encouraged to upload their favorite photo of their children for a chance to win the search grand prize– a $50,000 cash prize and the opportunity to star in an upcoming advertisement for Gerber. Photo entries are being accepted through Aug. 26.

“The Gerber baby has become an iconic symbol and a reminder of Gerber’s commitment to happy, healthy babies. We’re excited to bring back the Gerber Generation Photo Search as we know our Facebook fans have been eagerly awaiting the chance to enter their children,” said Cathy Abramski, Head of Consumer Communications & Business Planning, Nestlé Infant Nutrition. “At Gerber, we’re committed to nourishing a healthy generation of babies and toddlers and through Photo Search, we get to see thousands of these smiling faces. Last year’s search drew more than 156,000 adorable entries across all the Gerber Generation and we can’t wait to see who this year’s Grand Prize winner will be!”

This is the third annual Gerber Generation Photo Search. Last year, more than 156,000 entries were received and Tate Rosendahl of Springfield, Mo. was selected as the winner. Tate received a $50,000 cash prize and traveled with his family to New York to shoot his ad.  

Parents can visit the Gerber Facebook page and enter their child into the photo search by uploading a picture under the appropriate Start Healthy, Stay Healthy™ Milestone during the entry period. At the end of the entry period, a panel of Gerber Generation judges will set out to find photos of children from birth to preschool age that demonstrate visual appeal, expressiveness and consistency with Gerber's heritage and its Start Healthy, Stay HealthyTM mission. The child’s photo that best meets these criteria will be selected as the Grand Prize winner.

In addition to the Grand Prize winner, six Milestone winners will be selected from each Start Healthy, Stay Healthy™ Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler. The Milestone winners will each win a $10,000 Gerber Life College Plan ($10,000 value at 10 year maturity. Available for U.S. residents 18-75. Subject to Plan terms and conditions. See official rules for details.). Milestone winners will be determined based on Facebook fan votes.

Please visit the Gerber Facebook page for more search details and for tips on how to capture memorable photos of your child from renowned New York photographer Evan Kafka.

The Gerber Generation marketing campaign was born to give a voice to today’s children and their desire to live healthier lives. Gerber provides parents with products and resources for these children through its Start Healthy, Stay Healthy™ Nutrition System, which helps build healthy eating habits from birth through preschool.

Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is committed to being a leader in early childhood nutrition.
As part of that commitment, Gerber® Start Healthy, Stay Healthy™ recommends starting with breastfeeding, as breastmilk is ideal for babies. The Start Healthy, Stay Healthy™ nutrition system provides education, support and services regarding developmentally appropriate feeding choices for babies.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

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