ARLINGTON, VA (September 8, 2021) – Today, early childhood nutrition leader Gerber is announcing a partnership with global superstar and new mom Meghan Trainor to celebrate milestone first taste moments for babies across the countryby offeringa giveaway of free baby food for a year to one lucky winner. The contest – which parents can enter by posting a picture or video of their baby on Instagram and using #GerberMy1st, #sweepstakes and tagging @Gerber–helps parents celebrate that wonderful moment when theirlittle ones experience their first tastes.
The new 2020 - 2025 Dietary Guidelines for Americans recognize that ages six to 24 months is a key time to build healthy eating patterns with a variety of foods such as vegetables, fruits and whole grains, and starting solid foods is the first step. However, beginning this journey can often bring parents additional stress as they question what and how much is right to feed baby. That is why Gerber and Meghan Trainor are inviting parents to celebrate and share on Instagram all the messy, imperfect, and joyful moments that come with baby’s first tastes.
“Since our founding over 90 years ago, Gerber has been committed to feeding generations of little onesthe highest quality baby food. But we also want to offer parents resources and opportunities to make their feeding moments joyful and filled with celebration,” said Mohini Joshi, vice president of marketing at Gerber. “From our recent Photo Search program to our Climate Forward Nutrition ambition, we are constantly looking for ways to ensure that we’re doing everything we can to support parents and help all Gerber babies thrive.”
Continuing to lead the industry in experience andinnovation, Gerber’sdedicated teamof agriculture experts partner directly with growers, many of which have been with the brand for generations,to grow the fruits and vegetables that go into the brand’s purees.Every fruit and vegetable in Gerber purees is traceable back to the farms and fields where they were grown. But not only that – Gerber purees, which pass over 100 quality checks from farm to highchair, offer babies the nourishment and quality nutrition they need while giving parents the ease and reassurance they crave.
“When Daryl and I started to get ready to feed Riley solid foods, we didn’t know where to start and we were super nervous,” said Trainor. “But the first taste milestone for Riley was so much more fun than we imagined, and now we get excited to feed him every day. Gerber makes it easy for us to offer Riley a bunch of different fruits and veggies and they have helped to make this journey so much less stressful.”
To help parents and babies enjoy these first taste moments, Gerber also has a suite of services and tools for nutritional guidance and support backed by a team of experts (registered dietitians, feeding experts, lactation and sleep consultants, and more). From MyGerber Baby Experts, your 24/7 personal baby expert who’s there at every step to answer parents’ questions, to Subscription boxes filled with organic nutritious product curated for baby’s developmental stage, to all the food and educational resources offered from the brand, Gerberworks to ensure babies get the nutritious options they need.
To learn more about how to enter to receive free baby food for a year or Gerber’s resources on introducing solids, visit gerber.com/firsttastes
Gerber Products Company was founded in 1928 in Fremont, Mich. Gerber joined the Nestlé family on September 1, 2007. Gerber is a leader in early childhood nutrition. At Gerber, research informs everything we do – from the products we make, the nutrition education we deliver and the services we offer. Gerber provides resources from the Feeding Infants and Toddlers Study (FITS) for health care professionals at Medical.Gerber.com/FITS and for parents at Gerber.com.
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