Media Contact
McCauley Williams
Edible
McCauley.Williams@edible-inc.com
Parents Can Receive Free Access to Sleep Advice
from Gerber® Good Start® Gentle
Gerber® Good Start® Infant Sleep Survey shows
90 percent of mothers struggle to get a good night’s sleep
FLORHAM PARK, NJ (Sept. 14, 2015) – Gerber® Good Start® Gentle is giving sleep-deprived mothers the ABCs for catching more Z’s. Nine in 10 moms with young babies report difficulty in getting a good night’s sleep every night – based on the Gerber® Good Start® Infant Sleep Survey– so the brand is providing free, one-on-one consultations with sleep coach Christina Gantcher.
The service is being launched through Gerber’s Parents Resource Center as part of Gerber® Good Start® Gentle’s “Formula for Happiness™” campaign, which is focused on supporting parents as they find their own, personal formula for happiness with their young babies.
“Sleepy moms need help. They go to the grocery store and forget things, they put things in the wrong place, they skip workouts,” said Renee Seabolt, Associate Director, Consumer Engagement Services. “Over 40 percent of moms surveyed have considered using a sleep coach, but never knew where to find one or couldn’t afford it. Gerber® Good Start® Gentle is helping to change that. By having a complementary sleep consultation at their fingertips, parents can learn tips on how they and their young babies can rest more easily.”
Gerber’s survey of 1,000 mothers with young babies identified the impact of sleep on today’s households and found:
92 percent of moms said they will skip exercise, and 77 percent wear clothes more than once to avoid doing laundry.
74 percent said they rocked their baby continuously for more than an hour, and many take precautions to avoid awaking their baby, including refraining from shutting doors, avoiding certain parts of the house and turning their phones on silent.
Over one-third of respondents indicated they get a good night’s sleep one night per week or less.
“In working with many moms, and as a mom myself, I know that no two situations are the same, but that when baby sleeps, there’s a better chance everyone else is sleeping too, and a feeling of happiness extends to the entire household,” Gantcher said. “Knowing many new parents struggle with sleep, I’m excited to be partnering with Gerber® Good Start® to help parents on their sleep journeys.”
Gantcher will be available to provide sleep advice to parents via phone consultations five days per week. To schedule an appointment, visit Gerber.com/experts to sign up via an online scheduler or call the Gerber® Parents Resource Center at 1-800-284-9488.
For more information and additional complementary services – including infant nutrition advice from a registered dietician and breastfeeding support from a lactation consultant – parents can visit Gerber.com or contact the Parents Resource Center.
About Christina Gantcher
Christina Gantcher, M. Sc. is a New York City sleep coach—and newest addition to Gerber’s panel of in-house experts—certified in the most extensive professional sleep coaching program available. Trained by Kim West, The Sleep Lady®, in her Gentle Sleep Coach® program, Gantcher lectures on how to help children sleep, makes household calls and creates customized sleep plans for families and their children.
About Gerber
Gerber was founded in 1928 in Fremont, Mich. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
About Nestlé Nutrition
Nestlé Nutrition, part of Nestlé S.A., is a world leader in nutrition, health and wellness. Gerber Products Company, founded in 1928, officially joined the Nestlé Nutrition family in 2007. Nestlé Nutrition and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 400 food products, all of which are a part of the proprietary Gerber® Start Healthy, Stay Healthy™ nutrition system. The Gerber® Start Healthy, Stay Healthy™ nutrition system combines products, educational resources and services designed to encourage the early establishment of healthy eating habits in children from birth to preschool.
About Gerber® Good Start Gentle’s Infant Sleep and Comfort Survey
The data points referenced above come from a study commissioned by Gerber® Good Start Gentle, produced by research firm Edelman Berland and conducted as an online survey among a total of 1,000 mothers in the United States, age 18+ with newborns between zero and four months of age. Data was collected July 10-15, 2015 by Edelman Berland. The margin of error +/- 3.0%.
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Media Contact
McCauley Williams
Edible
McCauley.Williams@edible-inc.com
Parents Can Receive Free Access to Sleep Advice
from Gerber® Good Start® Gentle
Gerber® Good Start® Infant Sleep Survey shows
90 percent of mothers struggle to get a good night’s sleep
FLORHAM PARK, NJ (Sept. 14, 2015) – Gerber® Good Start® Gentle is giving sleep-deprived mothers the ABCs for catching more Z’s. Nine in 10 moms with young babies report difficulty in getting a good night’s sleep every night – based on the Gerber® Good Start® Infant Sleep Survey– so the brand is providing free, one-on-one consultations with sleep coach Christina Gantcher.
The service is being launched through Gerber’s Parents Resource Center as part of Gerber® Good Start® Gentle’s “Formula for Happiness™” campaign, which is focused on supporting parents as they find their own, personal formula for happiness with their young babies.
“Sleepy moms need help. They go to the grocery store and forget things, they put things in the wrong place, they skip workouts,” said Renee Seabolt, Associate Director, Consumer Engagement Services. “Over 40 percent of moms surveyed have considered using a sleep coach, but never knew where to find one or couldn’t afford it. Gerber® Good Start® Gentle is helping to change that. By having a complementary sleep consultation at their fingertips, parents can learn tips on how they and their young babies can rest more easily.”
Gerber’s survey of 1,000 mothers with young babies identified the impact of sleep on today’s households and found:
- 92 percent of moms said they will skip exercise, and 77 percent wear clothes more than once to avoid doing laundry.
- 74 percent said they rocked their baby continuously for more than an hour, and many take precautions to avoid awaking their baby, including refraining from shutting doors, avoiding certain parts of the house and turning their phones on silent.
- Over one-third of respondents indicated they get a good night’s sleep one night per week or less.
“In working with many moms, and as a mom myself, I know that no two situations are the same, but that when baby sleeps, there’s a better chance everyone else is sleeping too, and a feeling of happiness extends to the entire household,” Gantcher said. “Knowing many new parents struggle with sleep, I’m excited to be partnering with Gerber® Good Start® to help parents on their sleep journeys.”
Gantcher will be available to provide sleep advice to parents via phone consultations five days per week. To schedule an appointment, visit Gerber.com/experts to sign up via an online scheduler or call the Gerber® Parents Resource Center at 1-800-284-9488.
For more information and additional complementary services – including infant nutrition advice from a registered dietician and breastfeeding support from a lactation consultant – parents can visit Gerber.com or contact the Parents Resource Center.
About Christina Gantcher
Christina Gantcher, M. Sc. is a New York City sleep coach—and newest addition to Gerber’s panel of in-house experts—certified in the most extensive professional sleep coaching program available. Trained by Kim West, The Sleep Lady®, in her Gentle Sleep Coach® program, Gantcher lectures on how to help children sleep, makes household calls and creates customized sleep plans for families and their children.
About Gerber
Gerber was founded in 1928 in Fremont, Mich. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
About Nestlé Nutrition
Nestlé Nutrition, part of Nestlé S.A., is a world leader in nutrition, health and wellness. Gerber Products Company, founded in 1928, officially joined the Nestlé Nutrition family in 2007. Nestlé Nutrition and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 400 food products, all of which are a part of the proprietary Gerber® Start Healthy, Stay Healthy™ nutrition system. The Gerber® Start Healthy, Stay Healthy™ nutrition system combines products, educational resources and services designed to encourage the early establishment of healthy eating habits in children from birth to preschool.
About Gerber® Good Start Gentle’s Infant Sleep and Comfort Survey
The data points referenced above come from a study commissioned by Gerber® Good Start Gentle, produced by research firm Edelman Berland and conducted as an online survey among a total of 1,000 mothers in the United States, age 18+ with newborns between zero and four months of age. Data was collected July 10-15, 2015 by Edelman Berland. The margin of error +/- 3.0%.
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