ARLINGTON, VA (Feb. 26, 2019) – Today, early childhood nutrition leader Gerber announced an adorable new addition to the Gerber family with the winner of its ninth annual Photo Search. Baby Kairi from Hickory, North Carolina intrigued the judging panel with her delicate expression and the look of wonder in her eyes. Kairi was chosen as this year’s Spokesbaby among a record-breaking 544,000 entries on Instagram. As the face of Gerber for the year, Kairi will be featured on Gerber’s social media channels and her family will receive $50,000.
“As soon as we saw her photo, we fell in love with Kairi’s expressive eyes and angelic face, looking toward the future and being excited for all that it holds,” said Bill Partyka, President and CEO, Gerber. “We believe that every baby is a Gerber baby, and this year, are thrilled to recognize Kairi as the new face of Gerber. It’s been an incredible year celebrating our 2018 Spokesbaby Lucas Warren and his family, and we are excited to see the world fall in love all over again with our newest Spokesbaby.”
Since the world embraced the story of Lucas, Gerber invited him to serve as an honorary judge on this year’s panel to bookend his reign as Spokesbaby and to help welcome Kairi to the Gerber family.
“When we first found out Kairi won, we were speechless and couldn’t believe it. We are beyond thrilled that our sweet Kairi is Gerber’s 2019 Spokesbaby,” said Kairi’s mom, Ying Vue. “Kairi’s personality is larger than life, and she always maintains a spunky attitude. We hope Kairi’s one-of-a-kind, entertaining personality and vibrant facial expressions radiate positivity around the world, just like she does in our home every single day!”
Launched in 2010, Photo Search was inspired by the countless photos received over the years of parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook.
Each year, Photo Search continues to grow bigger. Seeing how the world has embraced the welcoming of each Spokesbaby, Gerber is planning to launch Photo Search globally ahead of its 10th anniversary to continue celebrating babies from all communities.
Gerber’s commitment to do Anything for Baby, which ensures all babies get off to the best start possible, continues commemorating babies and toddlers of all ages and backgrounds.
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.