Gerber® Expands 3rd Foods® Lil’ Bits® Recipes with Dinners Launch
Product offers perfectly sized soft pieces of vegetables in dinner recipes that help babies learn to chew
FLORHAM PARK, NJ (December 3, 2015) – Early childhood nutrition leader Gerber announced today the expansion of its newest line of products, Gerber 3rd Foods® Lil’ Bits® recipes, with the launch of Gerber 3rd Foods® Lil’ Bits® Dinners.
The new category within Lil’ Bits® not only provides parents with the perfectly-sized soft pieces to help their babies master the essential chewing developmental milestone, but also delivers the nutrition and variety many parents are looking for.
“As part of our mission to train tiny mouths to conquer big chewing challenges, we launched Lil’ Bits® Dinners to mimic the savory items often served at dinnertime,” said Aileen Stocks, Chief Marketing Officer. “That’s why we’re so excited to introduce Dinners as part of the Lil’ Bits® Recipes line—we’re providing that next step for children who are on their way to table food.”
From tasty fruits & veggies to the complete nutrition of the new dinner varieties, the full line of Lil’ Bits® recipes will help little ones earn a master’s in chewing. New flavors include: Chicken Itty-Bitty Noodle, Garden Vegetable & Beef, Autumn Vegetable & Turkey, Mac & Cheese, Herbed Vegetable, Pasta & Chicken, Roasted Vegetable & Chicken, and Carrot Peas & Corn.
Lil’ Bits® Dinners recipes are now available at major retailers. Additional information about the product, upcoming promotions and chewing milestone tips for parents can be found by visiting Gerber.com/LearnToChew. In addition, Gerber encourages proud parents to post photos of their little chewers using the hashtag #GerberChewU.
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
About Nestlé Nutrition
Nestlé Nutrition, part of Nestlé S.A., is a world leader in nutrition, health and wellness. Gerber Products Company, founded in 1928, officially joined the Nestlé Nutrition family in 2007. Nestlé Nutrition and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 400 food products, all of which are a part of the proprietary Gerber® Start Healthy, Stay Healthy™ nutrition system. The Gerber® Start Healthy, Stay Healthy™ nutrition system combines products, educational resources and services that are designed to encourage the early establishment of healthy eating habits in children from birth to preschool.